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Salesforce Salesforce-Marketing-Associate Prüfungsplan:

Thema
Einzelheiten

Thema 1

Email Sending and Journeys: It focuses on outlining the most important configurations and activating journeys with proper entry requirements. The topic also covers sub-topics of identifying optimal journey functionality for diverse business needs, and identifying the recommended configuration and distinguishing template components from content blocks to recommend email wizard settings.

Thema 2

Reporting and Analytics: This topic focuses on identification of data locations within Marketing Cloud Engagement. It also delves into interpreting unwanted send results and potential deliverability consequences.

Thema 3

Marketing Cloud Engagement Basics: The Marketing Cloud Engagement Basics topic discusses account structures, business units, and corresponding permission setups. It also covers application of core Marketing Cloud Engagement features for marketing campaigns, differentiating subscriber keys and contact IDs, and utilizing Salesforce resources for training and support.

Thema 4

Data Management: The Data Management topic discusses interpreting data extensions to identify target data and summarizing data import options with associated requirements per scenarios. It also covers configuration of settings and fields when creating new data extensions.

Thema 5

Marketing Concepts: The topic covers sub-topics of summarizing the type of content. It also discusses how to send messages to target audience segments based on customer experience scenarios. Furthermore, the topic delves into core marketing strategy components, implementing effective email opt-in marketing campaigns, defining email campaign goals, and recalling regional privacy laws pertaining to subscriber base.

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Salesforce-Marketing-Associate Prüfungsunterlagen - Salesforce-Marketing-Associate Fragen Und Antworten

Es gibt viele Methoden, die Salesforce Salesforce-Marketing-Associate Zertifizierungsprüfung zu bestehen. Einerseits kann man viel Zeit und Energie auf die Salesforce Salesforce-Marketing-Associate Zertifizierungsprüfung aufwenden, um die Fachkenntnisse zu konsolidieren. Andererseits kann man mit weniger Zeit und Geld die zielgerichteten Salesforce Salesforce-Marketing-Associate Prüfungsfragen von EchteFrage benutzen.

Salesforce Certified Marketing AssociateExam Salesforce-Marketing-Associate Prüfungsfragen mit Lösungen (Q88-Q93):

88. Frage
A marketing associate at Cloud Kicks is tasked with creating a cloud page to capture interest around an upcoming shoe release. The page needs to be simple, mobile friendly, and functional on all modern devices and browsers.
Which type of content should the associate use?

A. Mobile Push Page
B. Landing Page
C. Interactive Code Resource

Antwort: B

Begründung:
For creating a cloud page to capture interest around an upcoming shoe release, the associate should use a Landing Page. Landing Pages in Salesforce Marketing Cloud are designed to be mobile-friendly and functional across modern devices and browsers, providing a versatile platform for creating engaging web content. They offer a variety of templates and customization options, making it easier to design a simple yet effective page that aligns with the campaign's objectives.

89. Frage
The digital marketing associate at Northern Trail Outfitters is looking for self-paced learning content about Journey Builder functionality.
Which resource should the assoclate use?

A. Salesforce Help & Training
B. Trailhead
C. Salesforce Developer Center

Antwort: B

Begründung:
For self-paced learning content about Journey Builder functionality, the associate should use Trailhead.
Trailhead is Salesforce's interactive, gamified learning platform that offers modules and trails for various Salesforce products and features, including Journey Builder. It provides a range of resources from beginner to advanced levels, making it an ideal place for digital marketing associates to learn at their own pace and enhance their skills in utilizing Journey Builder effectively.

90. Frage
A marketing associate at Northern Trail Outfitters is sending out several different emails to contacts. After several attempts, the most recent email fails to send. The associate confirmed that all contacts are subscribed to receive emails and there are no issues with the email build.
Which email send status explains why the most recent email failed to send?

A. Wrong email
B. Bounce
C. Held

Antwort: C

Begründung:
The "Held" email send status explains why the most recent email failed to send when all contacts are subscribed and there are no issues with the email build. The Held status is applied to email addresses that have previously resulted in a hard bounce or repeatedly soft bounced. Salesforce Marketing Cloud automatically holds these emails back from sending to prevent damage to sender reputation and to maintain high deliverability standards. This is a protective measure taken by the system.

91. Frage
A marketing associate at Northern Trail Outfitters is preparing to send a promotional email and needs to send a test email to a specific stakeholder.
Which method should the associate use to send the email?

A. Add the stakeholder's email address to a Triggered Send data extension and configure a one-off Triggered Send.
B. Create a Single Send journey with two activities; the first to create a new contact for the stakeholder and the second to send out the email.
C. Generate and preview the email in Email Studio, and manually enter the stakeholder's email address and send a test.

Antwort: C

Begründung:
To send a test email to a specific stakeholder, the most direct and straightforward method is to generate and preview the email in Email Studio, then manually enter the stakeholder's email address and send a test. This approach allows for a quick and efficient way to ensure that the email appears as intended before sending it out to the broader audience. It is a common practice for reviewing email designs and content with stakeholders.

92. Frage
The marketing team at Cloud Kicks believes that adding a subscriber's first name to a subject line will improve open rates. They decide to test their hypothesis with a sample set in their next upcoming email. They want the test to automatically choose the winner based on highest open rate and then send the winning subject line to the remaining population.
Which feature should the associate use to execute these testing parameters?

A. Journey Builder A/B Testing
B. A/B Testing In Email Studio
C. Random Data Extensions

Antwort: B

Begründung:
When the marketing team at Cloud Kicks wants to test the effectiveness of including a subscriber's first name in the subject line to improve open rates, the most suitable Salesforce Marketing Cloud feature is A/B Testing in Email Studio. This feature allows marketers to create variations of their emails with different subject lines (in this case, one with and one without the subscriber's first name) and send these variations to a sample set of their audience.
The A/B Testing functionality in Email Studio includes the ability to automatically determine the winning version based on a specified success metric, such as the highest open rate. After the test concludes, Email Studio can automatically send the winning version to the remaining segment of the audience that did not participate in the initial test. This process is both efficient and effective for testing hypotheses about email engagement and ensuring that the most impactful email content is delivered to the larger audience.

93. Frage
......

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Rick Adams Rick Adams

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Rick Adams Rick Adams

نبذة:

روابط سريعة

روابط مهمة

تواصل معنا

966533108369+

السعودية-الرياض

edu.liclz@gmail.com

يمكنك الدفع بواسطة :

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